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The Difference Between Branding and Brand
Branding: to mark with a branding iron. Brand: the idea or image of a company, product or service. Many people make little to no distinction between a brand and branding (as in pressing a hot iron...
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Examples of Cool, Simple Solutions
Trying to think up a new idea or solution? Many times we tend to over-think and overwhelm our thoughts when trying to figure out that problem we want to solve and my advice is to keep it simple and...
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Using Lynda.com to Improve Your Software Skills
A few months ago, I stumbled upon a great tutorial site called Lynda.com, thanks to a very talented and partly self-taught designer friend. He had used some of the more advanced Lynda design tutorials...
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Creating An Effective Infographic
First off, what exactly is an infographic? An infographic is an image containing graphics and text that visually explains large amounts of data in a creative way. I’m sure you’ve seen them popping up...
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What’s New in Adobe Illustrator Creative Cloud?
It seems like every time you turn around, Adobe is releasing a new version of their Creative Suite. Well this year is no exception however this time around there is a twist. Adobe will be ditching all...
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Get Your Facebook Ad Approved: The 20% Text Rule
If you have ever been involved in the creative process for a Facebook Ad Campaign, chances are you are familiar with the frustrating “Your ad wasn’t approved” alert, citing that infamous 20% text rule....
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What An Addictive Game Can Teach Us About Marketing
It”s been downloaded over 500 million times with over a billion games played. It”s sleek and beautifully designed. It”s called and it”s a super addictive game, yet it is also surprisingly simple. I...
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Illustrator Tips For Web Design
For many designers, Photoshop is the go-to for web design. But did you know that Illustrator is also a powerful and productive tool when designing for web? Here are some great Illustrator tips that...
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File Management Makeover for Graphic Designers
How many times have you found yourself opening an old project file only to discover missing linked files or sifting through ten different versions of a “final” file? If it’s final, why are there ten of...
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5 Of My Favourite Free Font Resources
Whether you’re designing for digital or print, deciding on the right font is a crucial part to any great design. It’s easy enough to just select a system font and call it a day but where’s the fun in...
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